What would you do with fame, if you had it? Would you simply enjoy all the perks and pay that come with it, or would you use it as a launching pad for your creative passions?
Portlandia creators and stars Fred Armisen and Carrie Brownstein have teamed up with longtime partner Subaru for a four-part Web series tied to their hit IFC show. In "Talkative Driver," Armisen plays an unusually chatty car service driver discussing his every thought with increasingly impatient passengers.
The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are 55 million Latinos, however, the amount of original content targeting the demographic is lagging. And comedy is one of the largest gaps, especially within the digital space.
For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year.
Here are the 10 most fascinating digital marketing statistics from Jan. 25 through 30, including Big Game data, eyebrow-raising earnings figures from Google and Facebook, as well as the curious, Portlandia-ish case of an airport rug.
Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit.
Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history.
IFC just released the key art for Season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she decided to shoot the ads in the style of her "Face in the Crowd" photos (many of which are on display through March 9 at the Corcoran Gallery of Art in Washington, D.C., and at Lehmann Maupin in New York through Feb. 22). It's almost like getting a couple of non-advertising Prager originals as gift. AdFreak spoke on Thursday with Blake Callaway, IFC's svp of marketing, about how Prager got involved, and how the two photos will be used differently in the media buy.
During the season premiere of IFC’s Portlandia on Jan. 4, viewers may have been taken aback by a Geico ad—dubbed “Piglandia”—that looked a lot like the show while also spoofing one of the comedy program’s classic sketches.
Age 41 Accomplishments Appears in Rock of Ages and That’s My Boy (both opening June 15); guest stars on 30 Rock; former Saturday Night Live cast member; starred in MacGruber Base Los Angeles