Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking swine all the way to the Rose City mayorship.
Geico's spot, called The Nomination (see below), debuted on Feb. 27 during the first episode of Portlandia's fourth season. Maxwell accidentally throws himself into the mayor's race during a community meeting, which was called to address the current mayor's lack of action in terms of Portland's excessively long brunch lines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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