Peter McGuinness

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness. 

Chobani Is Promoting Its New Yogurt Dips With an NYC Townhouse Adorned With Vegetables

If you've ever wanted to stay in a lavish, vegetable-themed New York City townhouse, Chobani just made that possible. To promote the launch of its new yogurt dips, which the brand is calling Meze Dips, it created a contest where consumers have the chance to win a Fourth of July weekend stay in a Chelsea townhouse adorned with a living wall of vegetables and a floating pool garden.

Chobani Extends Its ‘Flip’ Campaign After Sales Increase by 300%

Earlier this summer, Opperman Weiss created a campaign to boost awareness of the Chobani Flip, which the brand has positioned as its afternoon snack yogurt with flavors like peanut butter and coffee. The campaign has been so successful—sales are up 300 percent over last year—that Chobani is extending it and has tapped the agency to create another spot. 

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads.

Colleagues Recall Marcio Moreira’s Joy of Life

Former colleagues of longtime McCann Erickson leader Marcio Moreira remembered him today as a loyal and sensitive creative force who brought an international joie de vivre to the U.S.-based global agency.

Droga5 Grows Its Chobani Business

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role.

How to Get Americans to Think of Yogurt Beyond Breakfast

Specs Who Peter McGuinness Age 43

Droga5 Outstrips Martin to Win Chobani

Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered.

Chobani Narrows Agency Search List

Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week.

Ewan Paterson Leaves DDB Chicago After 3 Years

Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave.