Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer
Brand Marketing
Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand [...]
Droga5 Grows Its Chobani Business
Brand Marketing
Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role.
How to Get Americans to Think of Yogurt Beyond Breakfast
Brand Marketing
Specs Who Peter McGuinness Age 43
Droga5 Outstrips Martin to Win Chobani
Brand Marketing
Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered.
Chobani Narrows Agency Search List
Brand Marketing
Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week.
Ewan Paterson Leaves DDB Chicago After 3 Years
Brand Marketing
Just weeks after DDB named a new CEO for its Chicago office, the office's creative chief has decided to leave.