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If you've ever wanted to stay in a lavish, vegetable-themed New York City townhouse, Chobani just made that possible. To promote the launch of its new yogurt dips, which the brand is calling Meze Dips, it created a contest where consumers have the chance to win a Fourth of July weekend stay in a Chelsea townhouse adorned with a living wall of vegetables and a floating pool garden.
The social promotion, from Chobani's new agency Olson Engage, kicks off today and runs until June 24.