CANNES, France—London agencies got off to a great start at the Cannes Lions festival here on Saturday, with Ogilvy London and FCB Inferno London taking home the Grand Prix awards in Pharma and Health & Wellness, respectively, at the Lions Health festival-within-a-festival.
"A" is for AIDS. "B" is for bloodshed. "C" is for child brides. A new ad imagines the alphabet as a set of abbreviations for all the awful consequences of not being able to read. Then it sets the whole thing to a singsong melody, with cartoonish little sculptures illustrating largely macabre subjects.
Despite rapid advances in technology and medicine, nearly 17 percent of the world's adult population (totaling 775 million people) remains completely illiterate. In certain parts of the world, as many as nine out of 10 women can't read. Top educational publisher Pearson wants to help reverse this troubling trend and its many unfortunate side effects, so the company turned to London's FCB Inferno and model/actress/activist Lily Cole to launch "Project Literacy." The agency created the following animated film with the help of famed U.K. sculptor Wilfrid Wood.
The Financial Times is facing a weak advertising market, despite subscription gains, The Guardian reported.
After making waves by bypassing Apple’s iTunes store, Pearson’s Financial Times is looking to grow its U.S. audience with a large-scale marketing campaign.