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After making waves by bypassing Apple’s iTunes store, Pearson’s Financial Times is looking to grow its U.S. audience with a large-scale marketing campaign.
The multimedia campaign will launch Sept. 6 and appear in publications like the Economist, Bloomberg Businessweek, and Fortune, on cable channels including MSNBC and BBC World, and in outdoor placements in New York and Washington. The ads, created by DDB London, will also run in the U.K. and Europe.
The effort is the first large-scale ad campaign in the U.S.
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