Striking Campaign About the ABCs of Illiteracy Shows How It Fuels Extremism and Suffering

A deceptively bright look at dark topics

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Despite rapid advances in technology and medicine, nearly 17 percent of the world's adult population (totaling 775 million people) remains completely illiterate. In certain parts of the world, as many as nine out of 10 women can't read.

Top educational publisher Pearson wants to help reverse this troubling trend and its many unfortunate side effects, so the company turned to London's FCB Inferno and model/actress/activist Lily Cole to launch "Project Literacy."

The agency created the following animated film with the help of famed U.K.



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