You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21.
Partners & Spade
Traditional watchmakers are in a bit of a bind with the launch of the Apple Watch. Do they just ignore it, or do they make fun of it—and in so doing, admit its buzzworthiness and give it that much extra attention? Shinola is going with the latter approach, launching ads from Partners & Spade in The New York Times and Wall Street Journal (suitably old-school placements, naturally) that rib the wondrous new Apple device, which is finally available for pre-order today.
IDEA: "There is something always a bit funny about the past's version of the future," said Anthony Sperduti, executive creative director at Partners & Spade.
Do you dream of becoming the next Great American Novelist, and model your behavior accordingly? Do you get punched in the face in an old-timey boxing ring just so you'll have a story to tell about it? Do you sleep with The New York Times? Of course you do. You wear Warby Parker.
Specs Who Co-founders and co-creative directors Anthony Sperduti (l.) and Andy Spade What Creative studio Where New York offices
This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an injured Chicago Bulls star.
Online eyewear shop Warby Parker has built a loyal online audience in recent years through its stylish vibe, low prices and clean, minimalist site design—and surely won some new fans with its 2011 annual report, which it packaged as a lighthearted, interactive and addictive infographic. Now, like Zappos before it, the shopping site is making the leap beyond word of mouth and hitting the airwaves with its first-ever TV ad. The surreal spot by New York agency Partners & Spade is packed with bright visuals but still manages to be crisp and informative. The images were culled by artist and designer Alia Penner from "1950s magazines, collections of Victorian wallpaper, Japanese architecture textbooks and more," according to the backstory posted on Warby Parker's site. Full credits after the jump.