Warby Parker Has Its Eye on You With First-Ever TV Spot

Eyewear maker gets surreal with Alia Penner

Online eyewear shop Warby Parker has built a loyal online audience in recent years through its stylish vibe, low prices and clean, minimalist site design—and surely won some new fans with its 2011 annual report, which it packaged as a lighthearted, interactive and addictive infographic. Now, like Zappos before it, the shopping site is making the leap beyond word of mouth and hitting the airwaves with its first-ever TV ad. The surreal spot by New York agency Partners & Spade is packed with bright visuals but still manages to be crisp and informative. The images were culled by artist and designer Alia Penner from "1950s magazines, collections of Victorian wallpaper, Japanese architecture textbooks and more," according to the backstory posted on Warby Parker's site. Full credits after the jump.

CREDITS

Client: Warby Parker

Spot: "Eyeballs Looking for Glasses"

Agency: Partners & Spade, New York

Creative Directors: Anthony Sperduti, Andy Spade, Griffin Creech

Producer: Jamie Arendt

Artistic Director: Alia Penner

Production Company: Blacklist

Director: Saiman Chow

Executive Producer: Adina Sales

Producer: Hana Shimizu

Art Director: Alex Mapar

Animators: Kristen Basile, Alex Mapar

Animation Assistant: Emilie Liu