Warby Parker Has Its Eye on You With First-Ever TV Spot

Eyewear maker gets surreal with Alia Penner

Online eyewear shop Warby Parker has built a loyal online audience in recent years through its stylish vibe, low prices and clean, minimalist site design—and surely won some new fans with its 2011 annual report, which it packaged as a lighthearted, interactive and addictive infographic. Now, like Zappos before it, the shopping site is making the leap beyond word of mouth and hitting the airwaves with its first-ever TV ad.

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