The Search Marketer’s Challenge — Striking the Right Balance
Performance Marketing
Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array [...]
This Agency Was Tackling Search Before Google Even Existed
Brand Marketing
Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore
Social and Native Ads Are More Effective Than Email, Study Says
Performance Marketing
Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.
Applying Paid Search Optimization Techniques Beyond the Search Engine Results Page
Performance Marketing
In 2010, Forrester's The Future of Search Marketing report predicted that “search marketing will become an umbrella term that applies to using any targeted media to help an advertiser get [...]
Holiday Paid Search Analytics Reveal Insights Into Today’s Cross-Channel Shopper
Performance Marketing
When analyzing early holiday paid search data, it’s readily apparent that shopping is truly a cross-channel endeavor. For instance, the majority of this year's Black Friday shopping occurred in-store, but [...]
Affiliate Governance in Paid Search: Asserting Control to Boost Overall Performance
Performance Marketing
Your affiliate marketing and paid search programs are intrinsically linked. For instance, your brand uses paid search to generate leads, while at the same time your affiliates use paid search [...]