paid content

New York Life Is a True Believer in Organic Content

The trend of brands acting as publishers has been around for years, but it’s an intriguing tactic for insurance companies, which typically rely on lead generation and other hard-sell tactics to drive business. Nevertheless, New York Life has embraced content-heavy marketing (with the help of Conductor) in the past two years.

Ad Prices at Facebook More Than Doubled Last Quarter

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

Making Hard Choices for Native’s Survival

Some native advertising on publisher sites works extremely well. Most does not.

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started

Esquire Experiments With Online Paywall

For the first time, Esquire is dipping its toe into the realm of paid Web content.

The Atlantic to Promote Longreads’ Long-form Journalism

Longreads, the website that collects high-quality, long-form journalism and fiction, has signed its first deal with The Atlantic, an outlet already well known for its own long-form content.