Kohl’s Will Livestream on Periscope During Oscars’ Red Carpet and Commercial Breaks
Performance Marketing
Kohl's is kicking off its Oscars exclusive sponsorship on social media today with the hashtag #AllTheGoodStuff.
Media and Entertainment Stars Toasted the Oscars
Brand Marketing
The 87th Academy Awards were held in LA on Feb. 22, where the biggest stars in media and entertainment celebrated another year in film.
Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart
Performance Marketing
Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week.
These Oscars Advertisers Got the Biggest Brand Lifts on Social Media
Brand Marketing
Samsung didn't need an epic Oscars selfie this year. It beat out other TV advertisers in terms of positive social media sentiment, according to research being released today.
Stars Trace Their Path to Success in Ogilvy’s Grand New American Express Campaign
Creativity
American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling, [...]
How Lego Designed Its Own Oscar and Stole the Show
Brand Marketing
The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written, [...]