Provocative ‘Time’ and ‘Newsweek’ Covers Are Newsstand Hits
Performance Marketing
Shock still sells, especially on the newsstand.
Branding Bin Laden
Brand Marketing
Had al-Qaeda paid better attention, it might have learned a lesson or two from Florida orange juice.
Cable News Online Records Safe
Yesterday's big news also, predictably, made for a good news day at some of American's cable news networks. Between the time when the Bin Laden story first broke yesterday evening and [...]
‘Time,’ ‘Newsweek’ Prepare Special Bin Laden Issues
Performance Marketing
These are big times for Time. The newsweekly will release a special issue on the death of Osama bin Laden that will hit newsstands Thursday, May 5. It’ll be the [...]
Dead Bin Laden Souvenirs. C’mon, You’re Surprised?
Brand Marketing
Just about any time something truly momentous happens on the world stage, a cagey but dedicated consortium of tchotchke makers proves that the souvenir business may just be the most [...]
NYTimes.com Couldn’t Cope With Bin Laden Traffic
Performance Marketing
Last night, those visitors to The New York Times' website who were eagerly hunting for news about Osama bin Laden’s demise may have hit a wall. It wasn’t the new [...]