Publicis Groupe Drops the Optimedia Name in Favor of Blue 449
Agencies
More changes are coming to the Publicis Groupe network as it continues restructuring, following an announcement made last December. The holding company has decided to drop the Optimedia name altogether [...]
Sleepy’s Awards Its Media Business
Brand Marketing
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at [...]
Payless Meets With Creative Shops
Brand Marketing
Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency.
Sleepy’s Mulls 3 Shops for Media Business
Brand Marketing
A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media.
Media All-Stars
Brand Marketing
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in [...]
As Google and Others Struggle in TV, Simulmedia Sees Some Traction
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division.