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A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media.
Sleepy’s has some 800 stores in 15 states along the East Coast, between Maine and North Carolina. Advertising for the family-owned business—including a 2011 Super Bowl commercial—has long used “The mattress professionals” as a tagline
The media agency search comes as the company plans to expand its marketing efforts and increase media spending to an estimated $65 million next year, said Mike Drexler of Drexler/Fajen & Partners, a New York-based consultancy managing the process.
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