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Payless ShoeSource has a new lead agency.
The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob Wolf Partners/TPG in Santa Monica, Calif., the consultancy that managed the search.
The other finalist was The Richards Group in Dallas.
Media spending on the brand totaled about $65 million in 2001 and $45 million in the first nine months of 2012, according to Nielsen.
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