Payless Meets With Creative Shops

Retailer seeks new lead agency

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Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency.

The review has reached the semifinalist stage, with Payless executives still in the process of meeting with six prospective shops. Once the meetings are completed, the retailer will select up to three finalists, said Dan Pearlman, managing partner and CEO of Bob Wolf Partners/TPG in Santa Monica, Calif., the consultancy managing the search.

Pearlman declined to identify the semifinalists.

The shoe retailer’s media spending exceeded $65 million last year, down slightly from about $67 million in 2010, according to Nielsen.



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