More changes are coming to the Publicis Groupe network as it continues restructuring, following an announcement made last December. The holding company has decided to drop the Optimedia name altogether in favor of Blue 449.
Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop.
For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain is switching agencies again.
Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob Wolf Partners/TPG in Santa Monica, Calif., the consultancy that managed the search. The other finalist was The Richards Group in Dallas.
Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65 million. The assignment covers traditional and digital media responsibilities but excludes media buying in newspapers, which remain in house.
Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency.
A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media.
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in some cases, magician.
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division.