Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First
Performance Marketing
This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company.
A Turnaround Idea for Slow 4Q Sales
Performance Marketing
Only about 30 days or so are left in the holiday season for 2013. Black Friday and Cyber Monday are around the corner. And if you're looking at your early [...]
A Look at How Geography Affects Shopping Habits
Brand Marketing
You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc [...]
Internet Sales Tax Bill Heads for the House
Performance Marketing
Tax-free online shopping may soon become a thing of the past. A bill allowing states to collect sales taxes on the Internet passed the Senate Monday evening 67 to 27. [...]
Walmart Rolls Out New Mobile Apps
Performance Marketing
Walmart is releasing new apps for the iPad and iPhone to make shopping more interactive. The world’s largest retailer says the apps will enable a “seamless” shopping experience “both in-store [...]