Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products, First

After Condé Nast spinoff, magazine president says content is still key

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This summer, Lucky, the 14-year-old "magazine about shopping," made a surprising announcement: It was merging with e-commerce company BeachMint and spinning off from Condé Nast as an independent company. In addition to the existing print magazine, the new Lucky Group will include a website with a heavy e-commerce focus, set to launch early next year.

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