Ad of the Day: Old Navy
Brand Marketing
Advertising has to contain cultural references in order to connect with audiences. It's a testament to the influence of the industry in modern society that those references are often to [...]
Old Navy keeps the mannequin motif going
Creativity
Old Navy and Crispin Porter + Bogusky continue to build out the year-old Supermodelquin ad campaign in pretty fun ways. We recently mentioned the "Supermodelquin Super Search" promotion, but if [...]
Are you the next Old Navy supermodelquin?
Creativity
Crispin Porter + Bogusky definitely has a thing for creepy lifelike figures. There was the Orville Deadenbacher fiasco, and then, of course, there's the King. Now, the agency is giving [...]
Old Navy’s suddenly full of Christmas cheer
Creativity
So, this is the Old Navy spot that placated the American Family Association? The one that convinced the group not to boycott all Gap-owned stores for downplaying Christmas themes in [...]
Old Navy supermodelquins strut and preen
Creativity
Sony's living mannequins can shuffle aside. Old Navy's got something even better: supermodelquins! They appear in a new Old Navy flier designed to look like a celebrity magazine, and they'll [...]