Have you ever actually optimized a marketing campaign in real time? Chances are you haven’t. And you’re not alone. Even the most advanced marketers have taken only relatively rudimentary approaches […]
One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric publicly available.
The broadcast network presidents have added their voices to those in the industry asking Nielsen to modify its rollout plans for the new total content ratings metric.
Stay-at-home mothers don't have as many devices in their homes as their working counterparts, but they make the most of those that they do have: they spend around seven and a half more hours each week watching TV and TV-connected devices than working mothers do.
NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release."
Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels.
Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.
After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a punishment that must be endured.