How AI Analytics Are Boosting Campaign Performance Through Real-Time Optimization

Have you ever actually optimized a marketing campaign in real time? Chances are you haven’t. And you’re not alone. Even the most advanced marketers have taken only relatively rudimentary approaches […]

Nielsen Modifies Its Total Content Ratings Rollout, With ‘Limited’ Release on March 1

One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric publicly available.

Broadcast TV Presidents Want Nielsen to Get Things ‘Right’ and Delay Total Content Ratings Rollout

The broadcast network presidents have added their voices to those in the industry asking Nielsen to modify its rollout plans for the new total content ratings metric.

Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System

Snapchat may or may not become mobile television for younger generations.

Stay-at-Home Moms Watch One More Hour of Media Per Day Than Working Mothers

Stay-at-home mothers don't have as many devices in their homes as their working counterparts, but they make the most of those that they do have: they spend around seven and a half more hours each week watching TV and TV-connected devices than working mothers do.

NBCUniversal Says Nielsen’s Total Content Ratings Aren’t Ready, Wants to Delay Rollout

NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release."

Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics

In light of its recent video fiasco and growing pressure from advertisers to open up its s

Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office

Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels.

Nielsen Marketing Cloud Just Improved Its Digital Couponing Targeting Tools

Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.

Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere

After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a punishment that must be endured.