IAB Announces Schedule for 2017 Digital Content NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Newsy Aims to Prove Millennials Do Care About News, Even If It’s Not on TV

Newsy, a digital media company that has its roots at one of America's foremost journalism schools, thinks it has the found the formula to produce and distribute news for millennials.

4 Brands Using Twitter Video for Extended Storytelling

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned.

Digital Startups Are Teaching the Big Guys Some Lessons

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News.

Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1.

Newsy Officially Announces Partnership With MSN

Newsy, a fledgling mobile and online video news organization, officially announced a partnership with MSN on Tuesday. But the companies have actually been working together since early this year, said Newsy President Jim Spencer.