New York Jets

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

NFL Linebackers Love Campbell’s, but Where Have All the Real Men Gone?

To get across the idea that soup is a hearty, wholesome, stick-to-your-ribs sort of food, you couldn’t do much better than hire a pro football player.

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each of the QB's credentials, and vote for the jock whom you think has made the best salesman.

In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic

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Boston Market Is Bizarrely Back on America’s Menu of Discussion [Updated]

Boston Market burst onto the strip-mall scene in the 1990s (it was then called Boston Chicken) as a dining option for folks who wanted fast-food made as if Mom had prepared it. Today, it's in the news because of a whole different kind of strip.

Verizon Extends NFL Play to Foursquare Ads

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.

How to Score an Endorsement When You Have No Game

Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos.

NFL Caps Another Powerhouse Season

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.

Top 10 Commercials of the Week

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in supremely colorful language.

Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings

While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations.