In 2020, The Jets Will Be Good and the Superbowl Will Be Programmatic

Column: PubMatic's president predicts supertargeting will come to TV

I’m a Jets fan, which means I’m doing everything I can not to think about the Super Bowl this year, played on my team’s home field yet with my team very, very far away. Instead of thinking of the big game of 2014, then, I’d like to imagine the Super Bowl in 2020.

@kirkm3 Kirk McDonald is chief marketing officer at Xandr.
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