This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go
Performance Marketing
Want to travel like the pros do? Here's your chance.
360i Is Selected as the 2013 Digital Agency of the Year
Brand Marketing
Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more [...]
Will Whole Foods Dilute the Brand With a Lower Cost Chain?
Brand Marketing
Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to [...]
Media Agency Bosses Tackle Turnover, Transparency
Brand Marketing
In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss [...]
What Advertising Do You Admire and Why?
Brand Marketing
A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
Campbell Soup Seeks Big Ideas From Small Groups
Brand Marketing
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.