Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more to the story. In the mere 11 minutes it took for the brand team to concoct a pitch-perfect (and legally approved) message, the agency and client considered some eight or nine other ideas before settling on its winner.
360i Is Selected as the 2013 Digital Agency of the Year
Transitioning from search to social has paid off handsomely
