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A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?
For Co: Collective's Tiffany Rolfe, it's app that AKQA created for Delta. The Glass Bottom Jet app enables travelers to personally track their flight in the air. The map, for example, includes pinpoints of where your friends in social media live.
Rolfe, who first discovered the app via a story posted on Facebook, said it showed how far Delta had come from bankruptcy to being a leading travel brand.
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