The Ad Industry Is Pretty Optimistic About the Future of New Business Opportunities
Brand Marketing
In 2016, agencies may have felt that it was more difficult to win new business, especially as more business shifted from retainer to project-based assignments, but the industry seems optimistic [...]
This Time Y&R Picks an Insider to Lead Business Development
Brand Marketing
Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on [...]
BBDO Is Pitching Like Crazy in the Next 4 Weeks
Brand Marketing
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.
Roald Van Wyk Is Berlin Cameron’s New Creative Chief
Brand Marketing
Ewen Cameron is giving up another one of his hats.
JWT New York Names Waxman-Arteta New CMO
Brand Marketing
JWT is shaking up its new business ranks after an arid stretch of relatively few wins. Beth Waxman-Arteta, co-president of client services, has assumed the role of chief marketing officer [...]