In 2016, agencies may have felt that it was more difficult to win new business, especially as more business shifted from retainer to project-based assignments, but the industry seems optimistic about its future growth.
The Minnesota Lottery wants more young people—the ones who use their smartphones to do everything from ordering a pizza to paying friends for movie tickets—to buy more lottery tickets. The problem?
Will agency search RFPs be replaced by algorithms? That's what Zach Pardes, the founder of Agency Geek, is betting as he launches a new networking technology to match marketers with agencies.
Tech-based startups continue to grow and mature, and with that momentum more are turning to advertising agencies to help spread the word about the innovative products and services they've created.
Kirshenbaum Bond Senecal + Partners reached outside the agency to fill its new top marketing role. Jennifer Hohman, former head of global accounts for IPG Mediabrands, has joined kbs+ as global chief marketing officer—a new position. Hohman will be based in New York and report to both global CEO Guy Hayward and New York CEO Ed Brojerdi.
Two and half years ago, when Young & Rubicam CEO David Sable named a global head of business development, he chose an outsider to get a fresh, unvarnished perspective on the agency. This time, however, Sable has picked a consummate insider: Alex Hughes.
In the finals of four big reviews, BBDO has a shot at adding about $25 million to its revenue line if it runs the table—or getting burned out trying.