How This Minneapolis Agency Plans to Help the Minnesota Lottery Cater to Millennials

Periscope scores the $7.5 million account

The Minnesota Lottery wants more young people—the ones who use their smartphones to do everything from ordering a pizza to paying friends for movie tickets—to buy more lottery tickets. The problem? Most young people never carry cash and they don't usually go inside the gas station convenience store when they hit the pump. The Minnesota Lottery needed an agency to help drive scratch-off sales.