Two of CBS' biggest crime dramas are heading to Hulu. The video platform scored the exclusive rights to CSI: Crime Scene Investigation and Elementary.
On April 22, attorneys for Aereo and the broadcast TV networks will face off before the Supreme Court in American Broadcasting Companies Inc. v. Aereo. The closely watched case could change the course of broadcast television and determine the future of the emerging over-the-top video marketplace.
Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had for decades attracted many of the same distributors and content producers—an ocean away from the business-as-usual domestic TV business.
To echo a familiar refrain, consumers are mad as hell and not about to take it from cable companies anymore! Networks are dinosaurs who think the big asteroid in the sky called Netflix is their god, but it’s coming to kill them all! The next Walking Dead is already on YouTube!
Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor.
On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But as is so often the case, the creative capital on display in this development season doesn’t seem to reflect the megadollars being spent in the pursuit of the Next Big Thing.
As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than in cable news.
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