Michelle Robin
The toughest marketing challenge of all is marketing you, and the purpose of this blog is to help marketing superstars, like you, conquer that challenge and excel in your career.
Passionate about direct marketing and helping people find jobs, Michelle Robin has translated her extensive B-to-B marketing background into a career focused on her true love: creating powerful career marketing documents that lead to interviews at her clients’ target organizations. As Chief Career Brand Officer at Brand Your Career, she works with executive-level sales and marketing professionals across the U.S., and helps them discover their personal brand and fast track their job search.
An award-winning and dual-certified resume writer (NCRW and PARW), Michelle’s work has been published in the book, Modernize Your Resume: Get Noticed...Get Hired.
Need help discovering your personal brand? Download Michelle’s free Personal Branding Workbook. Just launching your job search? Get 26 action-packed tips to accelerate your marketing job search. You can also connect with Michelle on Twitter, LinkedIn, or email.
How to Suck Less at Your Personal Pitch
Performance Marketing
The number one thing people want to talk about is themselves. When you facilitate this, you’ll be remembered because they enjoyed the conversation. Just remember: A good question prompts people [...]
5 Strategies to Become the Marketing MVP
Performance Marketing
It’s a great time to be in marketing. The U.S. Bureau of Labor predicts a 9 percent growth in employment for marketers through 2024, 2 percent above the average growth [...]
Powerful Lessons From a Passive Job Seeker
Performance Marketing
Do you ever wonder how some people just seem to attract all the “plum” opportunities? Well today, I am going to pull back the curtain on just how these people [...]
Who Is the CEO of Your Career?
Performance Marketing
According to a recent study by Randstad U.S., "The Workplace 2025," found that, as early as 2019, as much as 50 percent of the workforce will be made up of [...]
How an E.P.I.C. Cover Letter Lands You More Interviews
Performance Marketing
Do cover letters even get read any more? When you write an E.P.I.C. cover letter — Employer-focused, Promotional, Interesting and includes a Call to Action — your phone will be [...]
6 Strategies to Land a New Job By January
Performance Marketing
With Halloween gone and Thanksgiving just around the corner, you can easily get distracted by all the festivities and put your job hunt on hold. It’s actually a common misconception [...]
What’s Next for Marketing Careers in Digital and Multichannel?
Performance Marketing
It’s not too early to start thinking about what is ahead for your career with 2017 quickly approaching. What skills should you improve? How can you make yourself more appealing [...]
The Key to Getting Paid What You Deserve – It’s Not What You Think
Performance Marketing
You need to remember two key things in order to get paid what you deserve: Your current, or most recent salary is irrelevant to the job you’re seeking, so don’t [...]
How Successful Marketers Advance Their Career Networks
Performance Marketing
I think you’ll agree with me when I say: It’s REALLY tough to break into the hidden job market if you don’t have a large network. Well, I bet you [...]
What It Takes to Get Ahead in Your Marketing Career
Performance Marketing
Today’s marketing industry is growing and changing at lightning speed. Marketing leaders are looking for key skills, attributes and characteristics when building their dream teams. So whether you’re searching for [...]