This week, the Adweek staff is highlighting an app-connected Lego robotics kit, Nespresso's smart espresso maker and more. Take a look!
Two coffee brands are fighting over George Clooney. Then again, who wouldn't? Nespresso, which has employed Clooney as its pitchman in international markets since 2006 and launched a U.S. ad featuring Clooney and Danny DeVito in November, is suing coffee company Israeli Espresso Club over ads employing a Clooney lookalike.
George Clooney has starred in Nespresso ads in Europe and other international markets since 2006. (We've covered a lot of those campaigns, which have often paired the Oscar winner with other actors, like John Malkovich and Matt Damon.) But now, finally, Clooney is becoming the brand's ambassador in the U.S., too, and he kicks things off with a spot from McCann New York co-starring his good buddy Danny DeVito.
The New York Post reports that Matt Damon received $3 million for 20 seconds of work in a global Nespresso campaign made by McCann Europe. (When they hand him millions just to smile in an ad, then I'll be impressed.)