NBC Universal

NBCUniversal Hopes Facebook, Instagram and Snapchat Help Goose Olympics Ratings

NBCUniversal is already breaking ad-revenue records for the Rio Olympics, and while early ratings were

Which Networks’ Data Platforms Do Media Buyers Actually Like?

Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys.

21st Century Fox Hopes to Complete its Massive Media Review By Year’s End

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal.

USA Network Is Trying to Reach Millennials With More Dramas and More WWE

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials.

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest.

Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga.

MSNBC Airing 15-Second Daily News Video

Now you have no excuse to not have time for the news. MSNBC announced it will be airing 15-second pieces produced by NowThis News as part of a series called 15 Seconds to Truth.

WPP Buys Mobile Firm That Built NPR and NatGeo’s Cool Apps

WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum.

Comcast NBCU Decides Against Another Media Review

Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more than $1 billion in assignments among agencies owned by Publicis Groupe an

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.