NBCUniversal is already breaking ad-revenue records for the Rio Olympics, and while early ratings were
Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys.
The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal.
USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials.
The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest.
Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga.
Now you have no excuse to not have time for the news. MSNBC announced it will be airing 15-second pieces produced by NowThis News as part of a series called 15 Seconds to Truth.
WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum.
Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more than $1 billion in assignments among agencies owned by Publicis Groupe an
Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.