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Comcast NBCU has decided against putting its media business in review after talking to roster shops about that possiblity just two years after the media and entertainment giant split more than $1 billion in assignments among agencies owned by Publicis Groupe and WPP.
A spokesperson declined to explain further, saying only that the company will not be holding a review.
Talks about a review were said to be preliminary and driven by client procurement executives. Some incumbents, however, already had pitch dates.
Last year, NBCU, including Comcast, spent more than $1.3
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