Agencies Start to Get Really Anti-Social
Performance Marketing
Just a few years ago, legions of businesses practically tattooed themselves with the label “social media agency” so they could ink deals with brand clients looking to get on Facebook. [...]
Pocket Change for Myspace’s 50 Million Users
Performance Marketing
Not a minute before New Corp.’s fiscal year-end deadline, Myspace has sold—finally—to Specific Media, an online ad network backed by private equity firm Francisco Partners. The deal values Myspace at [...]
A (Web) Page Turns in Social Media
It's fitting perhaps that Google's announcement of Google+, its new social networking platform, came on the same day that the sale of MySpace was announced.
Major Layoffs Expected at Myspace
Performance Marketing
More bad news out of Myspace. The once hot social networking site is expected to lay off around 150 of its 400 employees on Wednesday—nearly 40 percent of its total [...]
Myspace Auction Limps Along
Performance Marketing
News Corp. is rushing to wrap up the auction for Myspace before its fiscal year ends on June 30.
MySpace’s Irrelevancy No Barrier to Buyers
Performance Marketing
It would be too easy to dismiss MySpace as a lost cause, and that’s precisely why several investor groups are attracted to it.