Mozilla Open-Sourced Parts of Its New Brand Identity. Here’s How That Went
Creativity
For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step [...]
OkCupid Blocks Firefox, Saying Mozilla CEO Opposes Gay Marriage
Creativity
Newly appointed Mozilla CEO Brendan Eich has his share of detractors, but few are more high-profile than massive dating site OkCupid.
WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook
Performance Marketing
The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing [...]
Mozilla Embraces Native Ads in Firefox Browser
Performance Marketing
Mozilla is embracing advertising with sponsored content in its Web browser and potentially within a new editorial initiative it calls Voices. The developer of Firefox announced that it would sell [...]
Mozilla’s Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives
Performance Marketing
The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.
Mozilla Decision Harms More Than Just Advertisers
Performance Marketing
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t [...]