For the last six months, Mozilla has been working on a brand identity upgrade, and it's kept a running log of this process. But it also took it one step further, releasing open-source guidelines for anyone who wanted to jump in and help compose a new logo and visual cues. "Rather than conduct a brand refresh behind closed doors, we just thought maybe there's a better or different way to do this," Mozilla creative director Tim Murray said in August. The results were slated to be presented this month ... and it's surprisingly on schedule.
Is Big Brother about go to "bigly?" President-elect Donald Trump has many consumers and marketers concerned about online security. When Trump becomes president on Jan. 20, there is widespread belief that the federal government will attempt to gain unprecedented access to everyone's data.
In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix.
Mozilla on Monday offered an alternative to the Federal Communiations Commission’s controversial proposal to restore net neutrality.
Mozilla’s co-founder and recently named CEO, Brendan Eich, is stepping down after his anti-gay marriage support became a source of turmoil within and without the company.
Newly appointed Mozilla CEO Brendan Eich has his share of detractors, but few are more high-profile than massive dating site OkCupid.
The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing but disdain for the world of marketing.
Mozilla is embracing advertising with sponsored content in its Web browser and potentially within a new editorial initiative it calls Voices. The developer of Firefox announced that it would sell sponsored positions within its desktop browser. The company developed a native advertising format called Directory Tiles, which will display promoted content to Firefox users.
The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser.
If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t even know existed. In late June, Mozilla—maker of the popular Firefox Web browser—announced that it would block the vast majority of third-party cookies for all of its users worldwide. It is a move that carries very little upside for consumers and threatens to destabilize the economic ecosystem on which the modern Internet, and the ad-supported content that is its hallmark, is built.