Mozilla Embraces Native Ads in Firefox Browser

Also developing editorial product called Voices


Mozilla is embracing advertising with sponsored content in its Web browser and potentially within a new editorial initiative it calls Voices. The developer of Firefox announced that it would sell sponsored positions within its desktop browser.

The company developed a native advertising format called Directory Tiles, which will display promoted content to Firefox users.

The ad push came as a surprise in the industry, which typically considered Mozilla to be anti-marketing because of its stance against cookie-based tracking.

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