The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
The completion of the Publicis Omnicom merger may be pushed back into the second quarter of next year, a delay from the first-quarter close originally planned when the transaction was announced in July.
AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest […]
IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest hour—the Great Depression.
As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new products as the third quarter begins and the fourth quarter fast approaches, they are aggressively investing marketing dollars against all those new gadgets, cars and movies.
The hits just keep coming for Facebook. After weeks of speculation and media frenzy leading up to its historic IPO, it looks as though the controversy surrounding the social network won't end quickly.
In the absence of any verified client budgets, talk about what’s in store for the coming upfront marketplace is highly speculative. That said, macro-economic trends seem to portend another robust sales period.
After fielding offers from investment bankers about a potential IPO since January, Groupon is now expected to announce Goldman Sachs and Morgan Stanley as the two lead underwriters of a planned public offering, the Wall Street Journal reports.