Spirit of 1930s Murals Lives On in Morgan Stanley Ads

The art of capitalism

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IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest hour—the Great Depression. The recent crisis in the markets was less drastic, but a new 60-second anthem from The Martin Agency echoes New Deal-era murals by artists like Thomas Hart Benton and Diego Rivera to illustrate, with a contemporary edge, Morgan Stanley's approach to money.

"The creative brief was to own responsible capitalism and connect that to Morgan Stanley and no one else," said Martin creative director Alon Shoval.

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