Kik’s Next Big Play: An Animated GIF Messaging App
Performance Marketing
The GIF has a future in mobile advertising, especially within messaging apps, according to Kik. The messaging startup, which just raised $38.3 million, has purchased Relay, a GIF-based messaging app [...]
Facebook Video Ad Tools Hold Promise for Targeted Views
Performance Marketing
Facebook video spots are getting new interactive components meant to drive more views for brands.
Kargo, Moat Serve Mobile Video Metrics
Performance Marketing
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for [...]
New Ad Exchange Delivers Mobile Video
Performance Marketing
Get ready for more in-app messages like this: “and now a word from our sponsors,” as ad company Vungle today launched an in-app video ad exchange that will serve commercials [...]
75% Of Mobile Video Ads Happen In-App
Performance Marketing
The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.