mobile marketing

Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads

Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.  

Here’s a Timeline Showing Instagram and Snapchat’s 2016 War Over the Best Features

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other with new features.

State Farm and Postmates Are Delivering Free BBQ-and-French-Fries-Stuffed Burritos to NFL Fans

Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago,

Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season

Some might say it's Amazon's online world, and the rest of us are just browsing in it.

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world's most most plugged-in country.

Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed

Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board. 

This Startup Is Helping Turn Dodger Stadium Into a Pokemon Go-Like Palace

Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members, the Los Angeles Dodgers, Major League Baseball and Sun Microsystems' co-founder Andy Bechtolsheim. 

Snapchat Is Letting More Brands Run Ads Between Friends’ Stories

When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' videos and photos.

6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters

The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist four years ago. And millennials, the most frequent users of such apps, are a demographic that can't be ignored.

Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don’t Have a Long-Term Strategy

Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands have yet to feel compelled to develop a long-term marketing narrative for the on-the-go consumer.