Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange
Performance Marketing
Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products.
Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report
Performance Marketing
Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study [...]
7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising
Performance Marketing
Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S [...]
Spotify Launches Display Ads That Guarantee Viewability
Performance Marketing
Spotify is introducing a mobile display ad format that it says will better catch the attention of its growing listener base.
Snapchat Just Hired One of the Founders of Facebook’s $1 Billion Ad Network
Performance Marketing
Snapchat has hired the founder of Facebook's mobile ad network.
Can Marketers Stop Ad Blocking by Offering Free Mobile Data?
Performance Marketing
BARCELONA, Spain—Would free data be enough of an incentive for people to turn off their ad blockers?