Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.
After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen.
Miracle Whip is spreadable, and so is the Kraft brand's superlative, spot-on send-up of "We Are the World"-style social-benefit music videos, which is approaching 250,000 YouTube views in about two weeks.
Kraft Foods’ Miracle Whip is shifting its “Keep an open mouth” campaign online with a series of deadpan videos from mcgarrybowen that mimic the look and feel of public service ads.
You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this week, features TV ads that use an angry mob from the 17th century to skewer those with pre-conceived notions about the brand. “Keep an open mouth” is the tagline.
Do not laugh at the awful, society-shredding Miracle Whip ads. That's Beverly Willett's plea to America in a piece titled "Take a Stand Against Kraft's Thoughtless Contest" on the National Review's website.
Miracle Whip, probably the least romantic substance ever conjured by man or beast, is nonetheless trying to gauge its effect on relationships with its "Not for Every Relationship" contest. The first video runs about 30 seconds too long and features the Mac/PC pairing of a priest and a lawyer explaining the rules for entrants. The other videos (after the jump) are reaction shots of couples who can't agree on Miracle Whip. The brand wants couples to submit their own videos about how Miracle Whip brought them together, or tore them asunder. The winner gets $25,000—to fund their "wedding or divorce."
It’s a renegade brand, see? It throws up video showing people trashing its product and takes out full-page ads admitting it’s not for everyone. Except this new Miracle Whip campaign, […]