Digital Video Ads That Make You Want to Click
Performance Marketing
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and [...]
Miracle Whip Unveils Storytelling Campaign
Brand Marketing
You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread. The effort, which launches this [...]
Who Will Save the Nuclear Family From the Evil Miracle Whip Ads?
Creativity
Do not laugh at the awful, society-shredding Miracle Whip ads. That's Beverly Willett's plea to America in a piece titled "Take a Stand Against Kraft's Thoughtless Contest" on the National [...]
Get Your Marriage Off on the Wrong Foot With Miracle Whip
Creativity
Miracle Whip, probably the least romantic substance ever conjured by man or beast, is nonetheless trying to gauge its effect on relationships with its "Not for Every Relationship" contest. The [...]
Miracle Whip ads: Love them or hate them?
Creativity
It’s a renegade brand, see? It throws up video showing people trashing its product and takes out full-page ads admitting it’s not for everyone. Except this new Miracle Whip campaign, [...]
Colbert withstands Miracle Whip ad assault
Creativity
The war between Stephen Colbert and Miracle Whip reached new heights last night, with the sandwich spread debuting ads calling out Colbert by name, and the Colbert Report host facetiously [...]