Shiseido’s Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards
Brand Marketing
BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award [...]
Does Real-Time Marketing Work?
Brand Marketing
Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, [...]
Retailers Are Increasingly Using Real People’s Social Pics
Brand Marketing
E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs.
Our Selection of the Most Eye-Catching Ads on Billboards
Brand Marketing