Michael Bloomberg

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results

When Justin Smith arrived at Bloomberg Media as chief executive in 2013, he took control of a massive global brand encompassing a television network, a magazine, radio stations, digital properties and an events business—each with its own particular pitch to advertisers. Think lots and lots of silos, by platform, and then by region.

Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz. 

The 100 Most Influential Leaders in Marketing, Media and Tech

Photos From the Hottest End-of-the-Year Festivities in Media and Marketing

New York City’s Large Soda Ban Is Dead

An attempt to revive New York City's ban on sodas exceeding 16 ounces was struck down by the New York State Court of Appeals today, upholding the rulings of two lower courts by a 4-to-2 vote.

Mother of Tucson Shooting Victim Stars in Bloomberg’s New Gun-Control Ad

Mike Bloomberg continues to push his national gun law initiative with this new ad featuring Roxanna Green, whose 9-year-old daughter was killed in the same Tucson, Ariz., shooting that almost took the life of Gabrielle Giffords. New York City's mayor is pulling even fewer punches than usual, too. The ad will be shown in six cities affected by mass shootings. Leaving aside the fact that gun control is the most depressing, static debate of the modern era, I don't know how much good Bloomberg is really going to do. This ad is certainly moving, but Bloomberg's reputation as an annoying busybody (see his crusade against junk food) can make his efforts feel exploitative and shallow, even if they aren't. After the jump, check out other recent spots from the Mayors Against Illegal Guns Action Fund, including a star-studded PSA posted two weeks ago that's gotten 6.5 million views.

Adweek’s 2012 Brand Genius Awards

As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their jobs in 2012. In a cutthroat, trend-obsessed, multiplatform media world where the fortunes of a brand can rise with an endorsement or fall by a single tweet, the marketer must deploy the skills of an intelligence agent.

Editor’s Letter: Breaking Through

These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term.

Bloomberg Shown in Drag in Ad Protesting Ban on Supersized Drinks

As if New Yorkers didn't have enough unpleasantness in their lives, now they've facing a ban on the sale of sugary drinks larger than 16 ounces … and they've been assaulted by this picture of mayor Michael Bloomberg in drag. The

MSG, Time Warner Cable to End Blackout

Thanks to the intervention of some New York political heavyweights, the seven-week staring contest between MSG Network and Time Warner Cable came to an end on Friday afternoon (Feb. 17).