When Justin Smith arrived at Bloomberg Media as chief executive in 2013, he took control of a massive global brand encompassing a television network, a magazine, radio stations, digital properties and an events business—each with its own particular pitch to advertisers. Think lots and lots of silos, by platform, and then by region.
To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
An attempt to revive New York City's ban on sodas exceeding 16 ounces was struck down by the New York State Court of Appeals today, upholding the rulings of two lower courts by a 4-to-2 vote.
Mike Bloomberg continues to push his national gun law initiative with this new ad featuring Roxanna Green, whose 9-year-old daughter was killed in the same Tucson, Ariz., shooting that almost took the life of Gabrielle Giffords. New York City's mayor is pulling even fewer punches than usual, too. The ad will be shown in six cities affected by mass shootings. Leaving aside the fact that gun control is the most depressing, static debate of the modern era, I don't know how much good Bloomberg is really going to do. This ad is certainly moving, but Bloomberg's reputation as an annoying busybody (see his crusade against junk food) can make his efforts feel exploitative and shallow, even if they aren't. After the jump, check out other recent spots from the Mayors Against Illegal Guns Action Fund, including a star-studded PSA posted two weeks ago that's gotten 6.5 million views.
As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their jobs in 2012. In a cutthroat, trend-obsessed, multiplatform media world where the fortunes of a brand can rise with an endorsement or fall by a single tweet, the marketer must deploy the skills of an intelligence agent.
These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term.
As if New Yorkers didn't have enough unpleasantness in their lives, now they've facing a ban on the sale of sugary drinks larger than 16 ounces … and they've been assaulted by this picture of mayor Michael Bloomberg in drag. The