How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results
When Justin Smith arrived at Bloomberg Media as chief executive in 2013, he took control of a massive global brand encompassing a television network, a magazine, radio stations, digital properties [...]
Mother of Tucson Shooting Victim Stars in Bloomberg’s New Gun-Control Ad
Creativity
Mike Bloomberg continues to push his national gun law initiative with this new ad featuring Roxanna Green, whose 9-year-old daughter was killed in the same Tucson, Ariz., shooting that almost [...]
Adweek’s 2012 Brand Genius Awards
Brand Marketing
As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their [...]
Editor’s Letter: Breaking Through
Brand Marketing
These are indeed uncertain times, and for the media economy, nothing causes more angst, paranoia and agita than not having a handle on the near term.
Bloomberg Shown in Drag in Ad Protesting Ban on Supersized Drinks
Creativity
As if New Yorkers didn't have enough unpleasantness in their lives, now they've facing a ban on the sale of sugary drinks larger than 16 ounces … and they've been [...]
MSG, Time Warner Cable to End Blackout
Thanks to the intervention of some New York political heavyweights, the seven-week staring contest between MSG Network and Time Warner Cable came to an end on Friday afternoon (Feb. 17).