Adweek's 2012 Brand Genius Awards

Celebrating the brains, guts and creativity of the year’s top marketers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their jobs in 2012. In a cutthroat, trend-obsessed, multiplatform media world where the fortunes of a brand can rise with an endorsement or fall by a single tweet, the marketer must deploy the skills of an intelligence agent. In this, our annual Brand Genius awards, we've got 10 of the very best.



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