Adweek's 2012 Brand Genius Awards

Celebrating the brains, guts and creativity of the year’s top marketers

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As most people know, Tinker, Tailor, Soldier, Spy is the title of a 1974 John le Carré novel. But as most marketers know, it's also an apt metaphor for their jobs in 2012. In a cutthroat, trend-obsessed, multiplatform media world where the fortunes of a brand can rise with an endorsement or fall by a single tweet, the marketer must deploy the skills of an intelligence agent. In this, our annual Brand Genius awards, we've got 10 of the very best.



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