How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results

By retraining its employees on multiplatform selling

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When Justin Smith arrived at Bloomberg Media as chief executive in 2013, he took control of a massive global brand encompassing a television network, a magazine, radio stations, digital properties and an events business—each with its own particular pitch to advertisers. Think lots and lots of silos, by platform, and then by region.

Today, Smith will announce that ad revenue for the first five months of 2016 is up 11 percent and driving revenue growth across the company.

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