Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern
Brand Marketing
It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief [...]
Survey Predicts a Bleak Future for Agencies
Brand Marketing
If you think the prospects for agencies are challenging right now, look ahead five years.
The Multiple-Personality Stadiums
Brand Marketing
Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated [...]
What Does an Insurance Company Need With a Stadium?
Brand Marketing
A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings.